I am a 15-year sales leader and freight industry insider who designed and architected OnRoute, a real-time profit protection dashboard built for mid-sized carrier fleets (50 to 150 trucks). The product is fully demo-ready, complete with working UI design, AI rate-con parsing models, and telematics API architecture. With 15 years of battle-tested enterprise closing experience, I have the bottom-of-funnel execution and contract negotiations locked down. I am looking for an Outbound Growth Co-Founder to own list building, cold outreach systems, and top-of-funnel pipeline generation.

The Industry Problem and Our Solution

Mid-market carriers regularly lose $5,000 to $10,000 every month to unbilled detention time and rate erosion while their trucks are in transit. Traditional telematics systems like Motive and Samsara track GPS and compliance, while legacy TMS platforms act as static operational databases. Neither monitors live profit margins on the road.

OnRoute acts as a financial overlay that plugs into their existing ELD via API. It gives dispatchers a live command center that automatically flags margin loss and generates timestamped detention claims before loads are invoiced.

The Business Model and Unit Economics

Target Account Profile: Mid-market carriers operating 50 to 150 trucks.

Pricing: $49 per truck per month ($2,450 to $7,350 monthly recurring revenue per closed account).

Milestone Target: 1,000 active trucks ($49,000 MRR / ~$600,000 ARR) prior to institutional funding.

Pipeline Math: We only need 2 to 4 closed mid-market accounts to surpass $10,000 MRR.

What I Bring to the Partnership

15 Years of Sales Mastery: Extensive track record in enterprise sales, territory building, high-ticket negotiations, and closing complex multi-stakeholder deals.

Deep Domain Expertise: Former dispatcher for a family fleet combined with freight brokerage experience at TQL. I speak fluent carrier and know their exact operational pain points.

Product Readiness: High-density executive interface, full system architecture, and working product demos ready for immediate client presentations.

Closing Playbook: I personally handle all discovery calls, product demos, objection handling, and 30-day trial conversions.

What I am Looking For in a Partner

I need a growth specialist who excels at building outbound engines from scratch:

Outbound Architecture: Experience building high-volume cold email and LinkedIn systems using tools like Clay, Instantly, Smartlead, or Apollo.

Data Enrichment: Ability to source and filter targeted carrier lists using public FMCSA and MCMIS databases.

Execution Focus: The singular goal of booking 2 to 4 qualified discovery demos per day on my calendar.

Structure: True co-founder status with significant equity and milestone-based commission.

Next Steps

If you are an outbound strategist looking to partner with a 15-year sales veteran on a high-margin, demo-ready SaaS business, reach out directly with a brief note on your preferred cold outreach stack. We can schedule a short call where I will walk you through the live product demo and discuss hitting our initial revenue targets together.

I am seeking a

Business Development cofounder

Industry

Technology

Startup Location/s

Anywhere

Business Stage

Minimum Viable Product Built

Funding Stage

Self-Funded / Bootstrapped

My Location

Other

Project Type

Side Project

Other Info

N/A