| Posted by Ross Novotny on October 28, 2026. Last updated 12 days ago. |
Now Pools is the first on-demand pool subscription company. We deliver and install above-ground pools, provide weekly maintenance and chemicals, and remove them at the end of the subscription. Since launching in Phoenix, we have served more than 600 customers and generated over $1 million in lifetime revenue. We have proven that families want a more affordable and flexible alternative to permanent pool construction. Our next challenge is building a repeatable marketing engine that can take Now Pools into new markets nationwide.
I’m a Phoenix-based entrepreneur with 11 years of experience in home construction and operations. I also founded an automation consulting company focused on helping businesses build better systems. Now Pools has an established operating team, inventory, customers, revenue, and the systems needed to support growth.
I’m looking for a hands-on marketing co-founder who can own customer acquisition and help build Now Pools into a nationally recognized brand. The ideal partner has experience with performance marketing, brand strategy, content, social media, partnerships, referrals, SEO, and scalable local-market launches. I want someone who can set the strategy, test ideas, study the results, and execute alongside the team.
The right skills, commitment, and strategic contribution are more important than a financial investment. I would consider approximately 15% equity depending on the person’s role, experience, and long-term involvement, with equity earned through defined milestones and vesting. There is also an opportunity to invest capital for additional equity, but an investment is not required.